tag:blogger.com,1999:blog-87977521827744335612011-08-03T00:27:07.916-07:00Lynnehttp://www.blogger.com/profile/08262669582145591423noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-8797752182774433561.post-32650171706139018712009-08-31T20:10:00.000-07:002009-08-31T20:34:12.329-07:00<p>Organic search engine optimization (SEO), unlike search engine friendliness (SEF), depends heavily on “meta data,” not just “meta tags.” Lots of information can be gleaned by search engines via, TITLE elements, ALT attributes, images, headers (H1, H2, H3, H4…), internal link structure, link popularity, and site categories. “More data is good data” but only when that data is available in a digital format that’s digestible by search engines and can be translated to determine relevancy for textual queries.</p><p> The lack of structural meta data in Flash is a real disadvantage.</p><p>Tips for Flash use (if you really have to have Flash!)<br /></p><ul><li>Avoid text content and links in Flash </li><li>Instead of including everything in one flash file it may be better to break the content into different flash files so you can create different HTML pages around the different ideas contained in it.<a href="http://www.seobook.com/archives/001457.shtml"></a> </li><li>When using SWFObject, consider using absolute URLs<br /></li><li>When using SWFObject, be sure to include “alternative” images for users without Flash </li><li>Provide links to important pages within Flash files using absolute URLs for users who arrive at the Flash file via Google search engine results pages </li></ul>adapted from <a href="http://www.beussery.com/blog/index.php/2008/10/google-flash-seo/" target="_blank">beaublog</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8797752182774433561-3265017170613901871?l=aworldoflivin.blogspot.com' alt='' /></div>Lynnehttp://www.blogger.com/profile/08262669582145591423noreply@blogger.com0